Backcountry — Todd Jackson

Backcountry - It’s Your Season

During Fall 2021 semester in Intro to Advertising (Comms 230 at BYU with Dr. Tom Robinson) our team made a hook video for our mock ad campaign for Backcountry. It was a blast working with my team, they are incredible: Hannah, Sarissa, and Audrey. Big shout out to them, I am so grateful to have been in a group with them!

Credits

Account Manager: Audrey Kidd

Book Designer: Hannah Boss and Sarissa Gilmore

DP, Editor, Sound Design, Colorist: Todd Jackson

Imagery

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Adlab?

Iran BBC Spot